Leader in the care sector management and dementia care champion and speaker
I'm Roger Waluube, Director of the BlueFinch Group, which includes Pelham House Care Home, and Aspire Home Carers. My organisations focus on providing outstanding care for people with mild dementia and for people in need of palliative care.
Leadership in dementia care
As a leader in elderly and dementia care, my main purpose is to support vulnerable people to make their world a better place, whilst making a direct impact on the wider community and building human prosperity.
When I bought Pelham House Care Home in Folkestone, Kent in 2010, I achieved a lifetime ambition to own and run a successful business in social sector.
Since owning the home, I have worked with my team there to enhance the quality of life for residents, with improvements to staff capacity and skills, meals and social activities, achieving a CQC ‘Good’ rating in 2018.
As a Dementia Friends Champion, I am committed to learning more, and leading continuous improvement in standards of dementia care, not just in this home, but also through seeking opportunities to share best practice across the care sector, and developing partnerships which will have benefit across communities.
So I want to start conversations around what excellent dementia care looks like - either at home or in a residential home setting.
Making a difference to the community
I want to use my leadership skills to make a difference to vulnerable people across communities, not only in care settings. One of my aims is to make a direct positive impact on the lives of children who suffer from poverty. I am grateful and fortunate to have had so many opportunities in life and feel obliged to create similar opportunities for others.
I’m currently working on two projects, one locally in Folkestone and another in Uganda, to provide direct support for children to help them take advantage of the opportunities that a good education can offer. Read more here.
My Background
Before buying Pelham House Care Home, my experience was mostly within the NHS and in management consultancy. After graduating from the University of Bath, I began my career as a Graduate National Management Trainee, before working for several NHS Foundation Trusts to improve services across areas including Orthopaedics and Women’s and Children’s Services.
Wanting to further hone my management skills, knowledge and experience, I joined Ernst and Young, leading management programmes focussed on driving performance and efficiency in Primary Care Trusts.
I returned to the NHS as an interim manager and director with expertise in key transformational areas such as performance improvement, service development and cost improvement programmes.
I bought Pelham House Care Home in Folkestone, Kent, in 2010, achieving a lifetime ambition to lead and manage care for the elderly. In 2014 I established Aspire Home Carers in recognition of the need to provider exemplary care for people at home. Both businesses are now part of my Bluefinch Group.
I simultaneously steered both organisations towards being awarded a ‘Good’ rating by the CQC in 2018 and have a strong commitment to high quality care and staff development.
If you’d like to start a conversation about leadership in health and social care, fantastic dementia care, social justice or driving positive impact in your community, contact me, or connect with me on LinkedIn.
Roger is an Associate Member of The Association of Coaching

